QR CODES-INNOVATIVE WAYS TO USE THEM IN BUSINESS

The QR code is a two-dimensional barcode that can be used for mobile commerce. It’s also known as the Quick Response Code or 2D Barcode and was developed by Denso Wave Inc., Japan, in 1994. The first application of this technology was on Japanese vending machines which were designed with an LCD display screen so customers could scan it using their cell phones. This allowed users to purchase items without having to go through cashiers at stores.

QR codes have become an integral part of everyday life. They are used for everything from tracking packages to finding directions. In fact, they are now being used by businesses to promote their products and services. But did you know that there are other innovative ways to use them in your small business marketing? In this article, I am going to share with you 6 ways that you can use QR codes in your small business marketing.

1) Use QR codes to create interactive content

You may not think about creating interactive content when thinking about QR codes but if you want people to interact with your website then why wouldn't you make sure that they do so easily? Adding some type of interaction into your site will make people more interested in scanning the code and not doing anything else. For instance, if you're selling something online, you can make it easier for visitors to buy it by adding a link where they can purchase it directly from your store. If you sell books, magazines, DVDs, and other physical goods then you may want to include QR codes where people can download free e-books or samples. Whatever product you offer, try to find ways to get people to interact with your site.

2) Add QR codes to your blog posts

If you own a blog, then you already understand how important SEO is - especially since Google has made changes to its algorithm over time! So what better way to help boost your rankings than with some fun and engaging content? Include links within your post that lead readers to pages full of information. Then, place a few QR codes along the bottom of each post where people can access all kinds of helpful resources.

3) Create a video tutorial series

If you have ever watched a video on YouTube, chances are good you've watched someone explain how to fix a problem or install software. Why not add some visual elements to your videos, instead of just posting text? You can use the popularity of phones and tablets to your advantage by including short clips of QR codes in your videos. These codes can lead viewers to specific parts of your website where they can learn additional tips and tricks.

4) Make a game out of it

Another idea is to turn your QR codes into mini games. People love playing games on their phone whether it's Candy Crush Saga or Angry Birds. Why don't you encourage players to play your game while they learn about new techniques? These types of apps need to be easy to navigate and easy to understand for anyone to figure it out quickly. To ensure success, consider making the game available only after the user scans a certain number of QR codes.

5) Promote contests using QR codes

One great way to increase traffic to your website is through social media sites like Facebook and Twitter. However, these platforms aren't always as effective at driving traffic back to your site because most users won’t click on ads unless they feel compelled to do so. Instead, try to get people to sign up for the giveaways by using QR codes. This method allows you to reach people without paying for advertising space. Plus, you will be able to track the success of the contest based on who scanned the code first.

6) Use QR codes to promote events

People love going to live music shows, concerts, festivals, etc. But sometimes there isn't enough room inside venues to display advertisements. That means you'll probably miss out on potential customers. One solution would be to create an event app that includes QR codes. When attendees scan the code, they can view details about upcoming performances and even register for tickets. They also receive special offers from sponsors and exclusive discounts.

All in all, we hope this article helped you come up with creative ideas for promoting your products via QR codes. The best part is that once you start implementing one of our suggestions, you will see results almost immediately. We recommend starting small and building upon your successes.